Name Your Ad Campaignĭepending on how many campaigns you’ll be creating, you can use a naming convention to organize your campaign such as “Objective-Dates-Promotion Name.” Snapchat allows you to set start and end dates for specific promotions, or you can run an ad immediately with no end date. Picking your objective will help Snapchat optimize your campaign around your goal and generate the best return on your investment. Make sure that you’ve already drilled down to the specific goal or outcome that you’d like to receive from your campaign before starting. Once inside of the Snapchat advertising manager, you’ll choose an objective. Your brand strategy is very important when building your campaign, so be sure to incorporate your style, fonts, and messaging within your ad creative.
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